Abundance in Healthcare: A Direct Care Vision

When Tesla shared its “Master Plan” for sustainable abundance, the message was simple: technology should make essential things—like energy and transportation—so reliable and affordable that everyone can access them without worry. It’s a bold vision, but it resonates far beyond cars and batteries.

Healthcare needs its own master plan for abundance.

Today, too many patients experience scarcity in the system: not enough time with their doctor, not enough clarity about costs, not enough control over decisions. The system often leaves people feeling like healthcare is a luxury, instead of a necessity we all depend on.

Direct Care flips that script. By removing insurance middlemen, cutting through red tape, and restoring the doctor–patient relationship, we make most healthcare too simple and too affordable to insure. Medicines that used to cost hundreds are available at wholesale prices. Labs that used to feel out of reach are now cheaper than a trip to the grocery store. And the most important resource—time with a physician—is restored.

This isn’t just about saving money. It’s about creating abundance. When patients don’t have to ration care, delay visits, or fear surprise bills, they can finally get the care they need, when they need it. When doctors aren’t crushed by paperwork and bureaucracy, they can spend their energy where it matters most: with patients.

Tesla’s vision is to power the world without compromise. Ours is to care for patients without compromise. Abundance in healthcare doesn’t mean more complexity, more programs, or more layers of coverage. It means making the basics—access, time, and trust—so reliable and affordable that no one has to think twice about them.

That’s what Direct Care is building. And it’s why we believe the future of healthcare can be not just sustainable, but abundant.