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Three Prices for One Colonoscopy

Same procedure. Same city. Three numbers.

Hospital Price Lookup pulls Cincinnati colonoscopy pricing straight from hospitals’ own federal transparency files: list about $9,490, cash about $5,694, insurer-negotiated around $906.

hospitalpricelookup.com/

That is not a bug in the spreadsheet. It is the product. Chargemaster sticker. Cash discount. Negotiated rate. Pick a lane after the fact and hope you guessed right.

I am not anti-insurance. Keep a policy for the wreck. I am anti a gap that wide while premiums eat the raise.

Direct Care is the boring fix. Price on the door. You call. We see you. $906 is a price. So is a membership. It just happens to live down the hall from the gym.

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